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India is the world's fourth largest pharmaceutical market in terms of volume and ranks fifteen in terms of value (US$8 billion). In the recent past, pharma companies have seen the growth rate of their rural market sales double with the help of aggressive marketing strategies. India's rural drug market alone grew by 18.8% during 2010-2011 as compared to a 10.9% growth in the previous year.
Pharma Rural Marketing India 2012 is the first dedicated platform of its kind that will bring together senior-level decision makers from across the marketing and strategic planning functions within the Indian pharmaceutical industry. During these action-packed three days with high-value networking and business-focused content, Indian and multinational pharmaceutical companies, healthcare providers, marketing consultants, communication agencies and supply chain and logistics management companies will identify key challenges within the industry and discover business-critical solutions to overcome them. |
